Case study
Laser cutting & sheet metal fabricationTransforming SB Engineering’s Digital Presence
SB Engineering does laser cutting and sheet metal fabrication, and set a specific target: 50% more website traffic in six months. The campaign was built around hitting it.
- Category
- Laser cutting & sheet metal fabrication
The problem
Website traffic needed to rise 50% within six months — a stated number, not a vague ambition.
The company did not rank for the keywords its buyers actually search.
Social presence and engagement were weak, and lead flow was inconsistent rather than steady.
What we did
- 01
Rebuilt the site for speed and clarity
A mobile-friendly, fast, intuitive redesign, with service pages rewritten in detail and optimised for search.
- 02
Targeted the searches that matter
Keyword research across laser cutting and sheet metal fabrication, then on-page work across meta tags, headers and content for those terms.
- 03
Built social presence deliberately
Consistent activity aimed at engagement rather than posting volume, to reach buyers and build standing in the industry.
Where it landed
- Website traffic increased 60% within six months, beating the 50% target.
- Rankings improved for 15 target keywords, with 5 reaching the top three.
- High-quality leads rose 45%, with a matching rise in conversions.
- Social followers grew 75% and engagement 120%.
- The company is now visible as a knowledgeable voice in its industry, not just a supplier.
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