Case study
Theme & sentiment analysisSentence Labs
Sentence Labs works in theme and sentiment analysis — a technical field where prospects judge quickly. The company needed a presence that explained the work and could be found by people looking for it.
- Category
- Theme & sentiment analysis
The problem
Little online presence, so a technically credible company was largely invisible to the market.
The website was neither engaging nor easy to use, which undercuts a business selling analytical rigour.
No SEO strategy, and no content or LinkedIn activity to reach a professional audience.
What we did
- 01
Studied the competitive landscape first
In-depth market and competitor research across theme and sentiment analysis, to establish where Sentence Labs could position credibly.
- 02
Designed around what makes them different
Creative work grounded in the company's actual strengths, built on a template chosen for clarity and usability.
- 03
Built search and content together
An SEO strategy alongside content and LinkedIn marketing, so the technical audience meets the company where it already spends its time.
Where it landed
- A user-friendly website gives the company a credible presence in a technical field.
- Google rankings improved, bringing organic traffic that was not arriving before.
- Site performance and user engagement both improved.
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