Case study
Rheumatology clinicNanda Arthritis
The Nanda Arthritis and Rheumatology Center in Bangalore treats patients with long-term, painful conditions — people who research carefully before choosing a specialist. The centre had no website for them to find.
- Category
- Rheumatology clinic
The problem
No website at all, so patients looking for a rheumatologist had no way to learn about the centre or its specialists.
With no online presence, lead generation was thin and the centre's reach stayed local by accident rather than design.
Nothing was optimised for search, and the centre was not competing in local results where patients look first.
Staff needed training in patient communication and converting enquiries into appointments.
What we did
- 01
Built a site that answers patient questions
A responsive website with detailed information, specialist profiles and the service detail a patient wants before committing to an appointment.
- 02
Optimised it for how patients search
Keyword research and on-page SEO, then local SEO through the Google Business listing, review management and location-specific content.
- 03
Set up lead generation
Digital advertising and content marketing, with capture in place so enquiries are recorded rather than lost.
- 04
Trained the team on the last mile
Communication skills and conversion technique, because a good enquiry still needs handling well to become a patient.
- 05
Designed the visual layer
Graphics carrying the centre's identity, so the site looks like the specialist practice it is.
Where it landed
- A professional, responsive website gives the centre a presence patients can assess.
- Lead generation improved substantially against a near-zero baseline.
- On-page and local SEO lifted rankings in both local and organic results.
- Sales training translated better enquiries into revenue rather than leaving them at the front desk.
- Patient interaction improved with a site and materials built for the people using them.
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