Case study
Non-profitLL Trust
LL Trust does work worth supporting, but looked like any other small trust. Donors decide quickly and on impression. The job was a brand identity that carries the mission at a glance.
- Category
- Non-profit
The problem
No identity of its own. Nothing in the trust's presentation distinguished it from dozens of similar organisations competing for the same attention.
The initiatives themselves were not widely known, which is a hard problem when awareness is what brings donors in.
What we did
- 01
Looked at the field first
Market and competitor research to understand how comparable trusts present themselves, and where there was room to look different.
- 02
Designed the mark
Concepts, templates and colour palettes drawn from the trust's mission, then narrowed through review with the client until the logo said what they wanted it to say.
Where it landed
- The new identity gives LL Trust something recognisable of its own, in a field where most organisations look alike.
- The colour palette carries the trust's values, and has drawn donor attention on social channels.
- Engagement across social media increased on the back of a consistent identity.
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