Case study
Pain management clinicKerur Pain Clinic
Kerur Pain Clinic treats people who have usually tried several other things first. Those patients search hard before they book. The clinic needed to be findable at that moment, and credible when found.
- Category
- Pain management clinic
The problem
No website worth the name, and no visibility in the searches patients actually run when pain has not resolved.
The clinic had no read on its own market — who else was competing for those patients, or how the clinic should position against them.
What we did
- 01
Studied the market first
Market research and competitor analysis before any design work, so the positioning came from evidence rather than taste.
- 02
Built a site patients can use
We designed around what the clinic is actually like, then built on a template chosen for clarity and ease of use rather than novelty.
- 03
Made it findable
On-page SEO across content, meta tags and headers; local SEO so nearby patients find the clinic; off-page work to build quality backlinks; and technical fixes to the site's structure and performance.
- 04
Went where the questions are
Social media alongside Quora, answering the questions people ask before they are ready to book.
Where it landed
- The clinic has a clear position in its local market, informed by real competitor research.
- Patients searching for pain management nearby now find the clinic rather than only its competitors.
- The site gives a first impression that matches the standard of care behind it.
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