Case study
Hardware & fittingsEstablishing a Complete Digital Presence for HOPO Hardware
HOPO Hardware had no digital footprint at all — no website, no identity, no catalogue, no listings. Dealers and manufacturers had no way to check the company existed, let alone what it stocked.
- Category
- Hardware & fittings
The problem
No website or platform of any kind to show products, features or technical detail.
No standardised logo, palette or stationery, so nothing represented the brand consistently.
Product information was scattered, with no digital catalogue for dealers and buyers to work from.
No presence on any social platform, and no Google Business, Analytics or Search Console — effectively invisible.
What we did
- 01
Built the website and the catalogue together
A clean, responsive site with Home, Products, About and Contact, plus a full product listings module carrying images, specifications and categories — mobile-friendly and SEO-ready from the start.
- 02
Created a brand identity
A premium logo suited to the hardware industry, extended into a consistent palette and business stationery.
- 03
Established the channels and the instrumentation
Social profiles set up and branded, alongside Google Business, Analytics and Search Console — so the brand is both discoverable and measurable.
Where it landed
- A complete visual identity applied consistently across every platform.
- A modern website, social channels and Google visibility make the brand discoverable for the first time.
- A detailed catalogue lets customers, dealers and manufacturers explore the range without a phone call.
- Professional presentation improved how the brand is perceived in its market.
- Enquiries now arrive through channels that can be tracked and managed.
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