Case study
HospitalityDigital Transformation of Hotel Felicity Inn
Hotel Felicity Inn was losing bookings to hotels that were easier to find and easier to book. The work was to make the site worth arriving at, then make sure guests arrived.
- Category
- Hospitality
The problem
The website was not built for the way guests decide — they look, compare and book quickly, often on a phone.
Organic visibility was weak, so the hotel depended on channels that cost it margin.
There was little social presence and no content giving a prospective guest a reason to choose this hotel.
What we did
- 01
Researched the guest, then rebuilt the experience
Market research into the target audience first, then a website revamp aimed squarely at making a booking easy to reach.
- 02
Made the hotel look like itself
High-quality photography of the property and amenities, presented consistently — in hospitality the images do much of the selling.
- 03
Went after search
Keyword research and SEO so the hotel appears when travellers search the destination, rather than only when they search its name.
- 04
Built the direct channels
Content and email campaigns alongside social, so the hotel can reach guests directly instead of paying for every booking.
Where it landed
- Organic traffic increased 50% within six months.
- Online bookings increased 35% after the redesign and SEO work.
- Social following grew 40%, with engagement up 60%.
- Email open rates rose 25% and click-through rates 20%.
- Positive reviews on Google and TripAdvisor increased 30%, which in hospitality feeds directly back into bookings.
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