Case study
HealthcareStrengthening Digital Presence and Patient Engagement for Chord Road Hospital
Chord Road Hospital had a strong local reputation that its online presence did not reflect. Patients searching for care were not finding it, and enquiries were being handled without a system behind them.
- Category
- Healthcare
The problem
Search rankings and online presence lagged well behind the hospital's actual standing.
Social communication was inconsistent, so patient engagement stayed low.
Marketing ran without a coordinated plan, and milestones or achievements went unremarked.
Patient enquiries and leads needed a proper process rather than ad-hoc handling.
What we did
- 01
Rebuilt the website around the patient
A clean, responsive, patient-friendly site foregrounding the services people actually search for, with a structure and navigation planned before any design work.
- 02
Rewrote the content in plain terms
Every major page written to be understood by someone worried and in a hurry, not by another clinician.
- 03
Gave the hospital a consistent look
Icons, banners and imagery applied consistently, so the hospital reads as one organisation across every channel.
- 04
Built the SEO foundation
Meta titles, descriptions and keyword integration so the hospital surfaces for the searches its patients run.
Where it landed
- Organic traffic increased 60% within six months.
- Online appointment bookings increased 40% after the redesign and SEO work.
- Social following grew 45%, with engagement up 70%.
- Positive reviews on Google and healthcare review sites rose 35%, strengthening the hospital's reputation where patients check it.
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