Case study
E-commerce — bathroom tilesDigital Expansion for Kalessi Bathroom Tiles E-commerce, Australia
Kalessi sells bathroom tiles in Australia, a category where customers browse extensively before buying. They needed a store that survives that browsing, and the traffic to fill it.
- Category
- E-commerce — bathroom tiles
The problem
No e-commerce site fit for the job: it had to be easy to navigate, fast, and usable on a phone, because that is where tile browsing happens.
Almost no presence on the social channels where interiors decisions are influenced.
The site was not built for search, so the buying-intent traffic went to competitors.
What we did
- 01
Built the store
An easy-to-navigate, mobile-friendly e-commerce site with fast loading, designed around browsing a visual product rather than filling a form.
- 02
Established the social channels
Accounts created and maintained across Facebook, Instagram and Twitter to build recognition in a category people shop with their eyes.
- 03
Went after search properly
Keyword research, a full site audit, then on-page and technical SEO to make the store competitive for the searches that carry buying intent.
- 04
Published content that answers real questions
Blog articles to educate and engage, extended onto Quora to reach people asking about tiling before they have chosen a supplier.
Where it landed
- The new store improved engagement and increased sales.
- Social presence and engagement grew substantially from a standing start, with followers and interaction to match.
- SEO work lifted rankings and brought in organic traffic.
- Blog content educated and engaged prospective customers rather than only advertising to them.
- Quora extended reach beyond the site's own audience and drove traffic back to the store.
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