Case study
Hydraulics & industrial supplyBurhani Hydroline
Burhani Hydroline knows hydraulics, but its website was working against it — slow, hard to navigate, and invisible in search. Buyers looking for exactly what it stocks were not finding it.
- Category
- Hydraulics & industrial supply
The problem
The site was dated: poor navigation, slow loading, and a design that gave no sense of the technical depth behind the company.
It ranked badly, so organic traffic was thin and the business was largely absent from the searches its buyers actually run.
What we did
- 01
Researched the market before rebuilding
Market and competitor analysis to establish what buyers look for and how competitors present it, so the rebuild answered evidence rather than opinion.
- 02
Designed for the person trying to find a part
Wireframes and prototypes aimed at intuitive navigation, mobile responsiveness and fast loading, with a layout that puts the technical expertise and the breadth of the range up front.
- 03
Built the catalogue and the commerce around it
A comprehensive product catalogue with e-commerce functionality, so finding a product and buying it are the same journey.
- 04
Made it findable
SEO across the rebuilt site, including local optimisation to reach nearby customers who would otherwise never see it.
Where it landed
- Engagement improved on the back of faster loading, clearer navigation and a mobile-friendly build.
- The product catalogue and e-commerce flow made it materially easier to go from looking to ordering.
- Search rankings rose, bringing organic traffic the old site was not capturing.
- Local SEO brought in nearby customers and strengthened the company's position in its own market.
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